SEO, Marketing, and Social Media Strategy

I am looking to take our website and social media presence to the next level in order to drive traffic to our pages and enhance our marketing outreach via newsletters. To do this, we want to improve the google status of our website, search engine optimization, and our marketing strategy via newsletters. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first search items of Google. Constructing a content calendar for sending out newsletters, to upload blogs, social media content for the maximum possible traffic. Finding potential clients and setting up email templates to reach out to them to get approval to send them newsletters. Making use of MailChimp or a similar app to send out newsletters to potential clients. Assisting in creating social media and blog content using the most efficient keywords for our target audience while following a content calendar. Using our company’s website and social media analytics to adjust the SEO, newsletter and social media content and content calendar to our customers' needs, activity, rather than general trends.

Brand Identity and Graphic Design

My consulting firm is looking to build a brand, logo, and visual representation of who I am and the services I provide. This is an exciting opportunity to start from scratch, meaning I do not currently have a logo or brand. I have some ideas about aesthetics and general feel. I am looking for a brand that will convey who I am, what I do, and will connect with my customer base, and be simple, yet memorable. I am looking for real designs that I can use in my branding and future website, as well as general branding knowledge. The right candidate would work to create consistent promotional branding, with a logo. This will involve several different steps for the students, including: Logo and brand proposals that reflect who I am/the consulting firm Work to create a branding guide for me to reference going forward Help create prototypes using software tools that I can use going forward on my website and future marketing materials (such as business cards, brochures) Research into competitors to see what they are offering. Creating custom branding sheets with colours and logos.