My consulting firm is looking to build a brand, logo, and visual representation of who I am and the services I provide.

This is an exciting opportunity to start from scratch, meaning I do not currently have a logo or brand. I have some ideas about aesthetics and general feel.

I am looking for a brand that will convey who I am, what I do, and will connect with my customer base, and be simple, yet memorable.

I am looking for real designs that I can use in my branding and future website, as well as general branding knowledge. The right candidate would work to create consistent promotional branding, with a logo.

This will involve several different steps for the students, including:

• Logo and brand proposals that reflect who I am/the consulting firm
• Work to create a branding guide for me to reference going forward
• Help create prototypes using software tools that I can use going forward on my website and future marketing materials (such as business cards, brochures)
• Research into competitors to see what they are offering.
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following:

• Logo ideas and brand proposals
• Prototypes for us to use
• Branding material for me to use later on

Final deliverables should include

• A start to a brand sheet and guide for us to reference
• Prototypes of the logos made with software I can use going forward

Students will connect directly with me for guidance throughout the project. I will be able to provide answers to questions such as:

• Names of competitors to understand the market
• Branding aesthetics