Website / Product User Testing

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

Competitive Analysis

Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.