University Canada West

Vancouver, British Columbia, Canada

This experience is designed to harness the skills of learners in strategic marketing, focusing on the practical application of marketing theories and strategies. Learners will be equipped to analyze market environments, develop marketing strategies, and implement the four Ps of the marketing mix to create value for stakeholders. By engaging in real-world projects, learners will apply their knowledge of consumer behavior, branding, pricing, distribution, and promotion to deliver economically feasible, socially responsible, and environmentally sustainable marketing solutions.