Digital Marketing Content Strategy

In today's world, most of our communication with potential clients or existing ones is done by email, social media or some form of online activity. Ensuring the content speaks to our brand, is relevant & the right length is key. Ultimately, we want to not only grow our business but also build engagement with our online channels. Having an effective content marketing strategy would be highly beneficial to our success. Students should be prepared to: Develop an audience building strategy for our online channels Provide social media marketing content ideas that engage & build our audience Recommend ideas/concepts on how we can amplify our brand, social media posts, etc. Build an editorial calendar for us Refresh our existing marketing plans to better meet our goals Present their findings in a way that we can understand & implement them

Marketing Strategy & Planning

We are a Sage Gold Development Partner designing and implementing feature-rich applications for small to mid-size companies. Our team of experts is dedicated to enhancing the Companies Sage experience. North 49 wants a student team/class to come up with a strategy on how to market beyond Western Canada, across Canada and even the U.S.! The goal of this project: is to create a long-range plan and strategy to build awareness of the North 49 brand beyond Western Canada. Ideally, deliverables for this project would include: Baseline measures of key metrics for each digital channel and recommended growth targets Review of strategy for each digital channel Recommendations for alternative marketing channels such as LinkedIn, Events, etc. Analysis of paid advertising options Outline of critical tactics for each channel, taking resource and budget constraints into consideration SWOT Analysis & Recommendations Recommended all-channel tactical calendar for the next 3-6 months