Real Estate CRM Digital Marketing Strategy and Competitive Analysis

The project aims to develop a comprehensive digital marketing campaign for a new Real Estate Customer Relationship Management (CRM) system launched by 1978778 ONTARIO INC. The primary goal is to create a strategic marketing plan that effectively targets potential users and highlights the unique features of the CRM. Additionally, the project involves conducting a competitive landscape study to analyze the pricing strategies of similar CRM products across the US and Canada. This analysis will help the company position its product competitively in the market. The project will allow learners to apply their knowledge of digital marketing principles and competitive analysis techniques, focusing on real-world applications in the real estate technology sector. - Develop a digital marketing campaign tailored for the new CRM. - Conduct a competitive analysis of CRM products in the US and Canadian markets. - Analyze pricing strategies and recommend a competitive pricing model.

Strategic Growth Plan for Synclusiv Inc.

Synclusiv Inc. is facing challenges in expanding its business due to the current geopolitical climate, which has created a backlash against Diversity, Equity, and Inclusion (DEI) initiatives. The goal of this project is to develop a comprehensive business development strategy that enables Synclusiv to continue its growth trajectory while navigating these external pressures. Learners will analyze market trends, assess potential risks, and identify opportunities for Synclusiv to strengthen its market position. The project will involve researching successful strategies employed by similar companies and adapting them to fit Synclusiv's unique context. By the end of the project, learners will have created a strategic plan that outlines actionable steps for Synclusiv to enhance its business development efforts without compromising its commitment to DEI.