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Abdirahman Mohamud
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Shelby Howard
Sustainability Engagement Coordinator
April 14, 2025
Team feedback
Working with this group this semester was a fantastic experience! I learned a lot from them, and I hope they were able to take away some valuable insights as well. I really appreciated their adaptability and flexibility throughout the project. When we decided to shift the direction of the project midway through the semester, they adjusted quickly and seamlessly. In hindsight, stronger communication from both sides at the beginning might have helped clarify expectations earlier on and possibly prevented the need for such a significant pivot. I was especially impressed by their multi-channel approach to marketing the newsletter. Not only did they experiment with different strategies, but they also took the time to evaluate what worked and what didn’t. These insights will be incredibly helpful for our team moving forward. Their efforts to connect with students directly through campus canvassing were particularly commendable. Canvassing is not always the easiest or most comfortable task, but they approached it with enthusiasm and confidence. One thing I wish we had been able to incorporate more of was a design element. However, pivoting the project objectives midway through did not allow time for this. Overall, they did a great job!
Communication strategies
Student engagement
Digital content
Marketing
Marketing strategies
Marketing planning
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MARK 440 + DESN 393 - Marketing Strategy and Implementation
MacEwan University
MacEwan Sustainability Awareness Campaign
MacEwan University Sustainability
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