PHASE 3: Sales Process Optimization

This project is meant for students who have previously completed Phase 2 with Mo-Dynamics, and those students will be given priority. Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Voice Over Scripting & Performance

Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message. This will involve several different steps for the students, including: Consulting with the project manager to understand the goals and messages for the promotional video. Creating a script for each voiceover and video. Recording the voiceovers for each video. Editing and producing the visual and audio components of each video. Bonus steps in the process would also include: Creating an intro/outro for the videos with our logo.

Recruitment Video Production

In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.

Awareness Video Creation

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.