Strategic Communications Plan Development
Closed
Collingwood, Ontario, Canada
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Marketing strategySkills
social media marketing digital marketing content marketing business strategy marketing strategyThe area we would like you to focus on would be our tours/experiences.
Our communication problems are: 1) how to effectively reach & speak to our target audience who are females between the ages of 26 & 35 2) effectively communicating with the local population.
Our goals are:
- create more awareness of what we have to offer to our prime target market, as well as the local population
- establish an effective communications strategy & plan
- communicate key messages to our audience
- ensure that all communications speak to our brand & complement existing marketing efforts
- establish what strategies, platforms, key words & best times are to communicate with our target market
- increase bookings
No deliverables exist for this project.
About the company
Company
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries
Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.