We want to expand our product offering with a new line: Moroccan Oil Treatment. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:

1. What are the best markets geographically to sell the product? How does this product work in tandem with our human hair products - European hair toppers and Wigs? What is the total market size for this opportunity?

2. With whom should we partner on manufacturing (Alibaba), packaging & fulfullment? Are there fulfillment centres in China?

3. Who are our closest competitors and how do we differentiate ourselves? How can we also market this as an entry-level product to raise awareness of Sarko Beauty for consumers to eventually buy our human hair wigs, toppers, extensions?

4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

The final deliverables should take the form of:

• A final report with findings and recommendations
• A 30-minute presentation

I have over 10 years in marketing experience and led strategies for global corporations such as lululemon, Best Buy Canada, and Yellow Pages. I look forward to mentoring students in the ideation of business and marketing strategies. Students will connect directly wit me via email, phone, virtually or in-person, if applicable.