Ready to Empower Inc seeks to launch its Ready EmpowerED program, which aims to provide educators, corporations, and nonprofits with tailored mental health tools and strategies. The challenge is to create a comprehensive go-to-market strategy that effectively addresses marketing, sales, and execution. The project requires a detailed plan to engage key stakeholders, ensuring the program's successful adoption and implementation. Learners will apply their classroom knowledge to develop strategic approaches that align with Ready to Empower Inc's mission. The project involves outlining execution steps, including timelines and resource allocation, to ensure a smooth and efficient launch. This initiative is crucial for expanding the reach and impact of the EmpowerED program.

The project deliverables include a detailed go-to-market strategy document that outlines marketing, sales, and execution plans. Additionally, learners will provide a stakeholder engagement plan tailored for educators, corporations, and nonprofits. The deliverables will also include a comprehensive timeline and resource allocation plan to guide the program's launch.