RE-BRANDING for B2B Company

Open
Progressive Automations, Inc
Richmond, Argentina
B2B Growth Marketing
(6)
4
Project
Academic experience
40 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Graphic design Branding & style guides Communications Advertising Marketing strategy
Skills
No skills listed
Details

Progressive Automations, Inc aims to undergo a comprehensive re-branding initiative encompassing digital, communication, and printed branding materials. The objective is to modernize the brand’s visual identity, enhance its messaging, and create a consistent brand presence across all touchpoints.

Deliverables
  1. Brand Guidelines Document
  • Logo, color palette, typography, and design principles.
  • Voice and tone guide for communications.
  • Application guidelines for digital and print materials.
  1. Website & Digital Assets
  • Redesigned website with updated branding.
  • Social media templates and branding assets.
  • Email marketing and advertising materials.
  1. Marketing & Communication Materials
  • Updated brochures, catalogs, and product sheets.
  • New brand messaging framework.
  • Content strategy recommendations.
  1. Packaging & Print Materials
  • Redesigned product packaging and labels.
  • Updated physical marketing materials.
  1. Re-branding Launch Plan
  • Internal brand training materials.
  • Customer and stakeholder communication strategy.
  • Timeline and execution plan for rollout
Mentorship
Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Richmond, Argentina
51 - 200 employees
Manufacturing

WHO WE ARE
To put it simply, Progressive Automations specializes in automation and motion control products. This is led by our electric linear actuators, compatible power supplies, control systems, and PLC controls. In recent years we have also targeted home and office automation, coming out with a range of electric standing desks, TV lifts and lifting column sets. We absolutely love what we do and all things automation!