RE-BRANDING for B2B Company

Project scope
Categories
Graphic design Branding & style guides Communications Advertising Marketing strategySkills
No skills listedProgressive Automations, Inc aims to undergo a comprehensive re-branding initiative encompassing digital, communication, and printed branding materials. The objective is to modernize the brand’s visual identity, enhance its messaging, and create a consistent brand presence across all touchpoints.
- Brand Guidelines Document
- Logo, color palette, typography, and design principles.
- Voice and tone guide for communications.
- Application guidelines for digital and print materials.
- Website & Digital Assets
- Redesigned website with updated branding.
- Social media templates and branding assets.
- Email marketing and advertising materials.
- Marketing & Communication Materials
- Updated brochures, catalogs, and product sheets.
- New brand messaging framework.
- Content strategy recommendations.
- Packaging & Print Materials
- Redesigned product packaging and labels.
- Updated physical marketing materials.
- Re-branding Launch Plan
- Internal brand training materials.
- Customer and stakeholder communication strategy.
- Timeline and execution plan for rollout
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WHO WE ARE
To put it simply, Progressive Automations specializes in automation and motion control products. This is led by our electric linear actuators, compatible power supplies, control systems, and PLC controls. In recent years we have also targeted home and office automation, coming out with a range of electric standing desks, TV lifts and lifting column sets. We absolutely love what we do and all things automation!