Artist Segmentation and Outreach for Robotic Painting Application
Project scope
Categories
Market research Sales strategySkills
value propositions communication research paintingThe main goal for the project is to determine the target segments of artists for Acrylic Robotics' robotic painting application, source them, contact them, and pitch them. This will involve several different steps for the learners, including:
- Researching and analyzing the art market to identify potential target segments of artists.
- Developing a sourcing strategy to find and connect with the identified target segments.
- Creating a pitch and outreach plan to effectively communicate the value proposition of the robotic painting application to the target segments.
By the end of the project, learners should complete the following tasks:
- A comprehensive report outlining the identified target segments of artists and the rationale behind the selection.
- A sourcing strategy document detailing the channels and methods to connect with the target segments.
- A pitch and outreach plan including communication materials and templates for engaging with the target segments.
Final deliverables:
- A final presentation summarizing the research, strategy, and plan for artist segmentation and outreach.
Direct outreach training from COO Kyle Suri
Reviews of all work
Side by side sales material preparation and pitching on the sales call with C-suite team members
About the company
Acrylic is a pre-seed art-tech startup and robotics company designing a new way to digitize the consumer art industry and manufacture fine art at scale. We’re driven by our goal of making art accessible for all and empowering artists to keep creating, and we’re currently developing the technical infrastructure required to collect, analyze and transform painting data and create painted reproductions through robotic automation. We offer artists a comprehensive sales management, manufacturing and fulfillment service that allows them to focus on creating new designs.
Portals
