Website and brand development based on our portfolio presentation attached for VALIS product line.

We want to create a separate entity from our established market and customer base - by creating this as it's own entity known as VALIS: Vivid Architectural Lettering and Illuminated Signage.

We need a sleek, clean and classy look for our architectural and high end commercial clients who want to separate themselves from cheaper signage solutions. Emphasizing on quality over price - our product is a custom-made premium solution.

The overall idea here is less is more and we want a simple and classic design.

We have 3 main categories within the series (Faux Neon, Front Series and Eclipse series).

Here is a breakdown of what we have in mind:

VALIS Website Design and Development

This project has a few steps we would like to create:

-Market analysis based on competitor research for target market (we can provide examples)

-Build and Brand our website and ensure cross-platform compatibility (mobile, tablets and computers) with a refined theme and interface for a high-end designer and architectural market.

-SEO/SEM optimization for the built site based on applicable key words and tags.

-Marketing push - social, lead generating, funnels etc. leading back to GLLS reps for follow ups and assistance.

We will not be creating a webstore for this, as these are custom made and require some communication between parties to ensure the sign is properly manufactured, but we will showcase each profile and sign type to display the options available for our clients.

We want our clients to see that we are a high-end solution and filter out the clients who are shopping based on lowest pricing available.

I believe the best solution for this would be 2 teams:

The 1st team for the research and building of the website and user interface.

An interface designer and website developer would be the ideal team – we would also benefit from a media specialist who could create renderings in Blender or other applications for additional content to use on the website (if available).

The 2ndteam to optimize the content, SEO/SEM triggers, literature, and a marketing push to bring this out to the market with the proper sales funnels.

This would require someone for SEO optimization and someone to review and tweak our documentation and write ups for this series.

I see this as 2 teams: total of 5 students @ 80 hours each for a total of 400 hours.

Does this seem like the best approach for a successful project and collaboration? Would you like to setup a time to discuss this over a phone call or a virtual conversation?

Please advise on how you would like to proceed!

As a program manager who has been with the company for 4 years - mostly through technical sales - I can assist the students with conveying the key information and emphasizing the proper details that we want our clients to catch.

We can compare ourselves to similar manufacturers and see how we stack up.

I can help with time management, tracking and managing tasks/workloads, provide additional insight on why we are making certain changes and help guide the students in the right direction.