We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• Any existing schools or brands we can collaborate with?
• Help in scaling FB and IG ads
• Create and execute a plan for setting up Email Marketing
• Work on a funnel to generate more leads
• Create engaging posts/reels for social media.

Final deliverables should be in the form of a report focusing on the following problems:

• How should we promote our company?
• Any existing schools or brands we can collaborate with?
• Help in scaling FB and IG ads
• Create and execute a plan for setting up Email Marketing
• Work on a funnel to generate more leads

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.