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Strategic Communications Plan

Closed
Blue Mountain & Collingwood Adventure Tours
Blue Mountain & Collingwood Adventure Tours
Collingwood, Ontario, Canada
Patti Bowden
Patti Bowden
Marketing & Advertising Sales Manager
(4)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Marketing strategy
Skills
social media marketing digital marketing content marketing business strategy marketing strategy
Details

As mentioned above, we have many areas of our operation. The area we would like you to focus on would be our tours/experiences.

Our goals are:

  1. create more awareness of what we have to offer to both the local market, as well as our prime target market
  2. establish an effective communications plan
  3. communicate key messages to our audience
  4. ensure that all communications speak to our brand & complement existing marketing efforts
  5. establish best platforms, key words & best times to communicate with our target market
  6. increase bookings

Deliverables
No deliverables exist for this project.

About the company

Company
https://bluemountainadventuretours.ca/
Collingwood, Ontario, Canada
2 - 10 employees
Unknown industries

Blue Mountain & Collingwood Adventure Tours is a division of Ace Transportation Group, and we have been providing year-round all-inclusive adult field trips in the area since 2017. Since then, the company has grown and so has our fleet of safe, reliable vehicles for various group sizes. Our #1 goal is to provide you the best and safest experience possible.