Product Launch and Marketing Strategy

Project scope
Categories
Market research Digital marketing Marketing strategy Social media marketingSkills
marketing marketing planning planning paintingAcrylic Robotics is an art tech company building robotics technology to create high-quality paintings at an affordable price point. To date, we've been primarily focused on developing our core technology, but we've now reached a stage where we are set to commercialize. We are planning to launch our first collection in early 2023, and we're looking for support in effectively marketing the product, not just prior to the initial launch, but beyond as well. We're looking to gain a deep understanding of our potential customer base and develop a marketing plan to guide us through the process of launching and scaling the product.
- In-depth marketing plan including customer demographics, channels, strategies etc.
Students will connect directly with Acrylic for mentorship and supervision throughout the project. They will gain access to our COO Kyle Suri, as well as our business development team. They will also gain access to our existing market research documentation and customer analysis.
About the company
Acrylic is a pre-seed art-tech startup and robotics company designing a new way to digitize the consumer art industry and manufacture fine art at scale. We’re driven by our goal of making art accessible for all and empowering artists to keep creating, and we’re currently developing the technical infrastructure required to collect, analyze and transform painting data and create painted reproductions through robotic automation. We offer artists a comprehensive sales management, manufacturing and fulfillment service that allows them to focus on creating new designs.