Student abilities include:

Students can contribute to a wide range of business sectors, including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit, and small businesses. Students would excel in the following positions: • Account Manager • Digital Marketing Coordinator • Brand Coordinator • Digital Brand Ambassador • Sales Associate • Customer Service Representative • Financial Service Representative are suitable for these students.

Also, students can:

1. Develop a marketing plan that will meet the needs or goals of a business or organization.

2. Develop an integrated marketing communication plan to market a product, concept, goods, or service based on an identified market need or target.

3. Determine strategies for developing new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.

4. Determine strategies for the efficient and effective placement/distribution of a product, goods, and/or service that responds to an evolving market.

5. Determine the impact of using different marketing strategies for a product, concept, goods, and/or service on the finances, return on investment (ROI), and organizanon's business goals.

6. Analyze the viability of a concept, product, goods, and/or service in local, national, or global markets.

7. Conduct market research to provide the information needed to make marketing decisions.

8. Communicate marketing information persuasively and accurately in oral, written, graphic, and interactive media formats.

9. Plan, prepare and deliver a compelling sales presentation or pitch to address the client's needs.

10. Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships

11. Develop learning and development strategies to enhance professional growth in the field.

12. Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives.

13. Apply and contribute to a framework of organizational policies and practices when conducting the organization's business.

14. Apply the principles of business ethics and corporate social responsibility to business decisions.